The Aveda Fredric’s Institute was founded to create some of the most successful entrepreneurs in hair, skin and nail esthetics, makeup and total body wellness. Our students are educated by accomplished professionals, using innovative curriculums that blend professional techniques with retail and business-building skills.
The Aveda Fredric’s Institute is owned and operated by Frederic and Julie Holzberger. Their dedication to Aveda and its network of salons and spas is exemplified by their commitment to educating future professionals at the Aveda Fredric’s Institute.
The Aveda Fredric’s Institute emphasizes personal well-being as well as environmental responsibility. Using Aveda pure flower and plant essences and plant-based products, we affirm the relationship between personal beauty, wellness and the environment.
Frederic J. Holzberger is the Founder, President and CEO of Essential Educational Concepts LLC. and Aveda Fredric’s Institute. From 1985 – 2005, he was the Exclusive Distributor of AVEDA Environmental Lifestyle Beauty Products in Ohio, Indiana, Kentucky and Michigan. Mr. Holzberger holds a Bachelor of Science Degree in Marketing from Miami University in Oxford, Ohio. Understanding marketing and practicing it in its truest form, the relationships with salon customers, retail consumers and cosmetology students has been nurtured through the integrity of a single line focus and the commitment to education and communication through networking with state of the art technologies.
Through his focused marketing plan, Frederic has received numerous, prestigious industry and business awards and appointments including the Ernst and Young Cincinnati/Northern Kentucky Entrepreneur of the Year in 1998. Other awards include Cincinnati Business Courier Crescendo Award 1995, Aveda Distributor of the Year, Aveda Masters of the Arts Award and Chain Store Age Magazine, Top 25 Retail Entrepreneurs of the Year 1998, Fairfield Business Person of the Year 2000, Aveda Community Leadership Award 2000, Creative Thinking Association, Creative Thinking Award 2000 and Fairfield Volunteer Spirit Award 2002. In August of 2004, Frederic and his family were honored to receive the Goering Center Family Business of the Year Award for Community Service and were a finalist again in 2015. Frederic has received the Aveda Lifetime Achievement Award, inducted into the Junior Achievement Business Hall of Fame, and was inducted into the 2010 North American Hairstyling Awards (NAHA) Hall of Leaders and Intercoiffure (2016).
Julie Holzberger is Co-Founder and Director for Aveda Fredric’s Institute. Mrs. Holzberger holds a Bachelor of Arts Degree in Communications from Miami University in Oxford, Ohio. After college, she began her business career developing significant market share for Pitney Bowes Corporation’s mailing and shipping division.
In 1995, Julie joined Aveda Fredric’s Corporation as a Territory Manager helping to educate salon staff on business building systems through retail and legendary customer service and guest care. Her profound skills led to promotion to Regional Territory Manager before opening the Aveda Fredric’s Institute in 1999. As an integral part of the education process, Julie assists and guides students to fulfill their career goals.
Under her direction, Aveda Fredric’s Institute has received the Award of Excellence for Outstanding Performance from the Ohio State Board of Cosmetology each year consecutively since 1999. She has helped lead Aveda Fredric’s Institute to become a finalist in 2001, 2002, and 2004 for the prestigious Better Business Bureau Torch Award for Business Ethics and Integrity at the highest level. Julie was selected to speak at the 2005 American Association of Cosmetology Schools annual convention.
Under the leadership of Julie and Frederic Aveda Fredric’s Institute has been recognized as honoree or top honoree for the Modern Salon School of Excellence (2010 – 2014) and as a Salon Today Top 200 Salon (2006, 2014, 2015).